Origin Story: The Birth of Kaelir

You're probably wondering, "Why 'Kaelir'?" Our name, "Kaelir," springs from the beautiful Tamil word that means kinship. In our journey, we've embraced this word, symbolizing the power of connection found in the saying "Yaadhum Oore Yaavarum Kaelir." In a world where diversity is our strength, we've set out to unite individuals from all corners of existence through the medium of fashion.

The Kaelir Chronicles

About Us

Welcome to Kaelir, where fashion meets eco-consciousness. Our story started in April 2023, and we've been steadily growing ever since. Our garments aren't just threads and fabrics; they're bridges that transcend age, gender, race, caste, religion, and every label that separates us.

OUR GUIDING LIGHT

Innovation

From the soothing touch of aloe vera to the timeless elegance of rose lotus, we're bringing the world's most extraordinary materials into the fashion limelight. We are making sure that we have the least impact on the environment by using such recycled & organic fabrics.

We care for our planet

Sustainability

Our commitment to sustainability goes beyond our fabrics. We've embraced 100% biodegradable packaging made from corn starch & tapioca.

We've replaced traditional itchy wash care labels with QR code stickers. Scan the code with your phone, and instantly access wash care instructions, reducing waste & promoting eco-conscious practices.

CRAFTING MAGIC

Craftsmanship

We're passionate about our roots. That's why we source and manufacture locally in India through trusted and certified suppliers and manufacturers. We are all about supporting our local communities.

Our Vision

"SHAPING SOCIETY"

For our founders, Kaelir is just the beginning. Our dream is to revolutionizes how we live and connect. We envision a world where every household wears garments that celebrate nature, sustainability, and kinship. We plan on expanding to all possible natural and organic fabrics across a variety of categories.

Connect With Us!